BENTON HARBOR, MI—Acknowledging a shift in prevailing cultural
attitudes, KitchenAid announced Friday it would no longer prohibit sales
of its flagship product, the stand mixer, to women who are not married.
“We’ve always considered ourselves a family company, but with more lifestyle choices available to women than ever before, we believe the time has come to extend the benefits of properly sifted flour and well-kneaded dough to all, regardless of whether they identify as spinsters, old maids, or even harlots.
“We’ve always considered ourselves a family company, but with more lifestyle choices available to women than ever before, we believe the time has come to extend the benefits of properly sifted flour and well-kneaded dough to all, regardless of whether they identify as spinsters, old maids, or even harlots.